Soltros
2025
Logo Design
Color Palette
Motion
A logo design for Soltros, a digital solutions startup dedicated to precision, reliability, and innovation. The branding conveys performance and trust, with a dynamic symbol that merges energy, motion, and forward-thinking design.
Project
Soltros is a young company specialized in fixing digital missteps and building trust online. They provide fast, tailored solutions for businesses seeking a professional and reliable digital presence. As their brand designer, I was responsible for creating a full identity system that would reflect their values of precision, reliability, and forward-thinking innovation.
Since this was one of my first professional projects, the challenge was both exciting and formative: to translate the abstract values of trust and performance into a concrete visual universe. The result is a brand identity that is minimal, strong, and adaptable, giving Soltros the tools it needed to establish credibility in a competitive market.
Logo Design
The Soltros logo is built around an S shape that symbolizes performance, precision, and continuous forward motion. The design spirals into a circular form, subtly forming an O at its center — a direct nod to the name Soltros. This interplay between S and O reinforces the brand while creating a dynamic icon that feels both structured and energetic.
The concept also draws inspiration from the sun (“Sol”), a universal symbol of power, clarity, and renewal. The circular energy of the logo suggests a radiant force — capturing the company’s ambition to illuminate and resolve digital challenges for its clients.
Typography was chosen for its clarity and modernity, reflecting Soltros’ emphasis on reliability and precision. The overall visual system is streamlined and contemporary, designed to inspire confidence and position Soltros as a trusted digital partner for businesses seeking long-term solutions.
SOLTROS
Branding
2025
OTHER PROJECTS
La Source Jaillissante
Branding - Visual Identity
