Rumble
2025
Brand Strategy
Visual Identity
Motion
Templates
A full brand strategy and identity project for Rumble, an ads agency specialised in SEA and SMA. Conceived to amplify their distinctiveness, showcase their premium creative positioning, and embody their belief that creativity and data combined is the most powerful driver of performance.
Project
Their mission is simple: always start from the audience, to design content that consistently resonates.
Guided by values of excellence, structure, creativity, ambition, and trust, Rumble challenges the traditional role of digital advertising. For them, paid ads alone are not enough to truly be seen. Instead, they elevate digital advertising into content people choose to engage with.
Rumble’s vision is to blur the line between advertising and content. They believe the best campaigns feel effortless, enhancing the customer’s digital experience with “painless” advertising that people don’t want to skip.
Visual Identity
The identity for Rumble takes its inspiration from the meaning of the word itself: a continuous deep, resonant sound. Sound propagates through waves — and the logo begins with this idea. Two blended circles illustrate sound rippling outward from a central source.
This abstract wave was then reworked into a letterform. By duplicating and cropping the circle blend, an “R” emerges — directly tying the symbol to the agency’s name. When mirrored, the “R” transforms into the silhouette of a person radiating outward, a subtle metaphor for Rumble’s mission: making audiences resonate.
The color palette builds on this conceptual foundation. A pale, luminous yellow conveys creativity, energy, and optimism. It is paired with off-white for clarity and openness, and black for structure and authority. Together, these colors balance expressive creativity with the agency’s ambition to be a trusted, premium partner.
RUMBLE
Branding
2025
OTHER PROJECTS
La Source Jaillissante
Branding - Visual Identity
