AI Work
Most of this work was done when I was a creative strategist, creating ads for brands that often had little to no content beyond a few product photos. AI allowed me to build from those starting points and create richer, more engaging visuals. However, in my process, AI is never the whole story — it’s one tool among many, combined with other design softwares to craft polished and original work.
The Traveller Pillow
Designed to promote a travel pillow, this ads humorously highlights the efficiency of the product — showing that it can grant you sleep anywhere, across every mode of transportation, even the most unexpected ones…
Lighter than the Air
A creative campaign for Coup de coeur, a pyjama brand famous in the 80s for its bold and surrealist ads. Inspired by this heritage, I conceived floating pyjamas attached to heart-shaped balloons — a playful and surreal homage that reinterprets the brand’s iconic spirit for today.
Playful Lamps
To promote a flash sale for a quirky online furniture store, I showcased the brand’s range of lamps in a playful and creative way that reflects its unconventional spirit.
Burning Style
An imaginary campaign crafted for Audi, inspired by a vivid childhood memory of a burning Audi in a forest that left a lasting impression. Modeled in Blender and animated with AI.
Flower in Landfill
To raise awareness for the Madagascar Association, this video tells the story of a young girl living in the landfill of Akamasoa, where the growth of a flower becomes a mirror of her life — a narrative about resilience and altruism.
Levi's Imaginary Campaign
A creative campaign for Levi’s developed in my Advertising class, repositioning the brand through the lifestyle of ‘Global Digital Pioneers.’ The story follows a burned-out employee who quits to embrace the Digital Nomad way of life. Inspired by the iconic March of Progress illustration, the campaign reimagines self-evolution through a blend of real photography and AI-generated environments, carefully pre-planned and composited for a seamless result.
