The icon design is based on the letter “S” from Soltros, explored through various forms capable of expressing performance and precision. A slight tilt was introduced to suggest movement and progression. The stroke then unfolds into a spiral, forming a circle and subtly revealing an “O” at its center, a direct reference to the brand’s name. This interaction between the “S” and the “O” strengthens the identity while creating an icon that feels both structured and dynamic. The concept also echoes the sun (“Sol”), a universal symbol of power, clarity, and renewal. The logo’s circular motion evokes a radiant energy, aligned with Soltros’ ambition to deliver clear and effective solutions to its clients’ digital challenges. The color palette is built around two shades of blue, ranging from deep to light, expressing the idea of transition and modernization. The gradient symbolizes the journey from innovation to a solid and reliable structure. Montserrat, chosen for its readability and modernity, reinforces the values of precision and reliability at the core of Soltros’ positioning.