La Source
Jaillissante
Visual Identity
Motion
Content Creation
Meta Ads
After a disappointing first experience with a design agency, Stéphane placed his trust in me to lead the branding of his practice.
The objective was to create an identity that remained true to the ancestral roots of Qi Gong while capturing the energy and humanity of a passionate teacher. As Qi Gong is still a relatively unfamiliar discipline, it was important to move beyond the conventional visual codes of the wellness industry, often dominated by yoga or tai chi, in order to intrigue and capture attention at first glance.
The final logo embodies both the movement of Qi Gong and the energetic flow it generates, creating a harmonious connection between the body, the practice, and inner vitality. The visual identity reflects the brand’s philosophy: energy in constant circulation, rooted in nature and open to the world. The overall system evokes balance and softness, in harmony with the Qi Gong experience.
The client fully connected with this approach. On my side, the project allowed me to refine the balance between intuition and method, integrate artificial intelligence into the ideation process, and translate an immaterial energy into a visual language.
Canon R6 mark II
To promote the launch of new classes, I designed and produced two Meta Ads creative packs, managed through the Meta Ads Manager. The campaign was built around a performance-driven approach, focusing on message clarity, mobile readability, and a strong emphasis on key benefits.
Running over a one-month period, the Meta Ads campaign achieved a 20% conversion rate with a ROAS of 2.7, generating 10 new clients for the business.
“Stella supported me from the redesign of my visual identity through to the launch of Meta Ads campaigns for my Qi Gong classes. Her strategic and creative approach delivered tangible results, enabling me to open two new classes. I continue to reuse this campaign regularly and highly recommend her work.”
Stéphane — Qi Gong Professor