Stella Bahia

Booish

2025

Modular Typography
Design 

Booish is a typographic exploration project born from a personal curiosity about type design. This modular typeface is built on simple graphic rules, leaving room for play and experimentation. This playful project allowed me to understand the fundamentals of type design and to approach the letterform as a system.

Challenge

The main challenge of Booish was to design a coherent typeface using simple modules, while preserving a strong freedom of formal exploration.
The goal was to define clear graphic rules capable of generating an expressive alphabet without sacrificing legibility or cohesion. The project took shape as a short, experimental research process, aimed at understanding how a modular system can evolve into a true typographic language, both structured and playful.

Process

The project began in Illustrator with the definition of the base modules: a 300-pt square with 50-pt rounded corners. This module was then subdivided into four circles, revealing a central star-shaped form, which was repositioned at the center of each circle. The original square was subsequently divided into 16 equal parts, serving as the construction grid. From this structure, the Shape Builder Tool was used to progressively build the letterforms. Some shapes emerged naturally, while others required exploring multiple variations before selecting the most balanced option. Once the alphabet was defined, the letterforms were smoothed by 50% to achieve their inflated, playful appearance. Finally, the typeface was completed and exported in TTF format using FontForge.

Result

The result is an expressive, playful, and distinctive typeface. The overall system maintains strong visual coherence while allowing subtle variations between characters, reinforcing its playful identity. Rooted in the belief that creativity thrives within constraints, Booish was an enjoyable project that allowed me to deepen my understanding of typographic design.

BOOISH

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